Senior Customer Lifecycle & Automation Manager

Descripción del puesto

• 4+ years of hands-on experience in CRM, lifecycle marketing, retention, customer engagement, or marketing automation within a digital consumer business. • Demonstrated experience building behavioral, event-triggered customer journeys. Batch email campaigns alone are not sufficient for this role. • Hands-on administration of at least one lifecycle or customer-engagement platform: Customer.io, Braze, Iterable, Salesforce Marketing Cloud, HubSpot, CleverTap, MoEngage, Insider, Klaviyo, or a comparable platform. • Strong understanding of segmentation, personalization, multi-channel messaging, triggered communications, frequency management, and customer lifecycle design. • Strong analytical and experimentation skills. You know how to design A/B tests, use control groups, and measure incremental business impact rather than channel metrics alone. • Technical fluency to work directly with software engineers. You are comfortable discussing APIs, webhooks, JSON payloads, event schemas, databases, and event-driven systems. • Proven ownership from concept to launch: strategy, requirements, build, QA, measurement, and iteration. • Fluent Spanish and professional working English. You must be able to explain a lifecycle or technical implementation clearly in English. • Availability for full-time remote work from Latin America, with meaningful overlap with U.S. Eastern Time (Florida). • Experience in fintech, payments, remittances, telecom, digital wallets, marketplaces, or