Senior Paid Media Manager (Google Ads & Meta)

Descripción del puesto

Develop, manage, and optimize paid media campaigns across Google Search, Shopping, Display, YouTube, and Meta platforms. Monitor performance regularly, implement optimizations, and maintain clear optimization logs for visibility and continuous improvement. Own channel-level performance through budget pacing, testing, targeting, bidding, and creative recommendations. Maintain and update all Account Budget Pacing Sheets, Optimization Logs, and internal reporting trackers. Build and manage testing roadmaps , including audience segmentation, bid strategies, landing page opportunities, and creative experimentation. Translate data into clear reports, dashboards, and actionable insights for internal teams and client-facing updates. Collaborate with strategists and creative leads to ensure media strategy aligns with broader client goals. Required Qualifications 5+ years of hands-on paid media experience in an agency or performance marketing environment. Strong experience managing lead-generation campaigns across Google Ads and Meta Ads Manager. Proven ability to optimize campaigns against KPIs such as CPA, ROAS, CTR, CVR, lead quality, and pipeline or revenue impact. Working knowledge of conversion tracking, GA4, Google Tag Manager, attribution, and offline conversion data. Strong budget pacing, testing, and performance analysis skills. Ability to make proactive channel-level recommendations with increasing autonomy. Strong Excel or Google Sheets skills, including pivot tables, lookups, and multi-sheet reporting. Excellent communication skills, with the ability to explain insights, strategy, and next steps clearly to internal teams and stakeholders.